India's First Social and Personalized Learning Platform
Where Social Verified and Personalized Learning Meets Career Growth
Built by Nirpeksh & Pratiksha
IIT Bombay Validation
Students Validated MVP
Better Than Industry
Higher Retention Rate
vs 30% avg
TAM Opportunity
Market Size
Our Learning Operating System
Communities
Peer-to-peer learning
LearnLists
Curated study paths
Content Creation
10-min video lessons
A ₹37,000 Cr Opportunity¹
Built on $20B of Mistakes²
EdTech 1.0 built digital libraries; we're building a learning society. They lectured at students; we empower them to learn together.
Drop-off Rate
Students leave within 3 weeks due to lack of community.
Average Lecture
Monolithic lectures in an era of 15-second content.
Daily Engagement
Users spend more time on Instagram than learning.
Peer Interaction
Isolated models ignore the proven power of social learning.
Byju's
Raised
$5.1B
Peak Value
$22B
Current Value
$0.2B
"The sales machine that forgot how to teach."
Unacademy
Raised
$0.88B
Peak Value
$3.4B
Current Value
$0.8B
"The creator bubble burst, leaving students lost."
Vedantu
Raised
$0.4B
Peak Value
$1B
Current Value
$0.2B
"Bringing a 2015 model to a 2025 world."
The Unstoppable Shift³
Students are no longer passive consumers. They are active, social learners who prioritize peer-to-peer knowledge.
The Battle for Attention⁴
Traditional EdTech isn't just competing with other apps; it's competing with culture itself.
The Data Doesn't Lie
The old model is broken. The opportunity is to build for how students actually learn, not how institutions used to teach.
Long lectures are ignored.
Isolated learning fails.
Skills without jobs are pointless.
1 Market size for Indian test preparation, HolonIQ, 2024.
2 Cumulative valuation loss from peak for major EdTech players, Tracxn & TechCrunch analysis, 2025.
3 Internal analysis based on student survey data (N=500), 2025.
4 Daily time spent on mobile apps by Gen Z, Data.ai 'State of Mobile' Report, 2024.
Everyone Built Features.
We're Building an OS.
They spent $20B building disconnected apps. We spent 60 days proving that an integrated Learning Operating System is what 50M students actually need.
The Learning OS: Three Integrated Layers
Each layer feeds the next. No gaps. No dead ends. Just continuous value creation.
Layer 1: Knowledge Layer
Peers teach better than professors - we proved it
Layer 2: Verification Layer
Learning without proof is just entertainment
Layer 3: Career Layer
Companies want verified skills, not certificates
Why an OS Creates Unstoppable Network Effects
Network Effects
Traditional:
More content = more cost
ScaleUp OS:
More users = more content = more value
Data Compounds
Traditional:
Learning data sits unused
ScaleUp OS:
Every quiz builds your skill profile
Trust Scales
Traditional:
Certificates mean nothing
ScaleUp OS:
Continuous verification = employability
60 Days. 350 Students. Proof of Concept.
IIT Bombay Students
Quiz Participations
Month-1 Retention
Quiz Time
We didn't build everything. We built proof that the OS model works.
Now we're ready to scale from 350 to 50 million.
Four Modules. One System.
Break one link, break everything.
Social Learning Engine
Content creation & consumption
- 10-minute peer-created videos
- Dual verification: AI + SME
- LearnLists: Curated journeys
- Communities (LIVE MVP)
Output
→ Engaged Learning
Verification Layer
Proof of actual learning
- 2-minute quizzes after videos
- Daily streaks, leaderboards
- Continuous performance tracking
- AI identifies weak areas
Output
→ Verified Skills
Personalization Engine
Adaptive learning paths
- AI-powered study roadmaps
- Adaptive content delivery
- Weak area remediation
- Career guidance (Q1 2026)
Output
→ Optimized Progress
Career Translation
Skills to opportunities
- Performance → Skill profiles
- Skill reputation system (Q3 2026)
- Hiring platform (Q4 2026)
- Complete the loop
Output
→ Job Opportunities
Click any module to see what happens when it breaks
The Chain Reaction
When Everything Works:
Students create & consume content
Quizzes verify actual learning
AI personalizes the journey
Skills translate to jobs
Loop continues, value compounds
If Any Link Breaks:
No content: Platform dies
No verification: No trust
No personalization: Users quit
No jobs: Why bother?
System collapse
This isn't features stacked together.
It's an operating system where each module feeds the next.
Every component is critical. Remove one, and the entire system fails.
Every Student Deserves
A Fighting Chance
ScaleUp isn't for the 1% who are already privileged.
It's for the 99% who have talent but lack opportunity.
Class 11
The Reality
Starting Point
The Situation
Priya from Patna, studying in local school
Father is auto driver (₹15K/month), mother is homemaker. Can't afford ₹2 Lakh coaching.
What Happens
Action: Discovers ScaleUp through school friend's WhatsApp
Result: Free access to IIT toppers' content. Same quality as Kota, zero cost.
How ScaleUp Helps
Free peer-created content
10-min videos in Hindi & English
No need to move to Kota
Studies from ₹2000 smartphone
The Numbers
₹2 Lakh
saved
4 hrs
hours Daily
50+
topics
ScaleUp: The Great Equalizer
For Those Who Make It
Get into top colleges → Earn while learning → Build network → Land dream jobs
For Those Who Don't
Skills > Degree → Verified credibility → Direct opportunities → Same outcomes
Your starting point doesn't determine your destination.
ScaleUp ensures that.
Not Promises.
Proof.
While others spent years burning cash, we validated product-market fit in 60 days with India's smartest students.
IIT Bombay Validation
September 2024 - Blitz Week
Students Onboarded
In first 48 hours
IIT Bombay Students
Top-tier validation
Month-1 Retention
25% above industry
Quiz Completions
35 avg per quiz
Days to PMF Signal
Fastest in EdTech
We Beat Everyone. Without Features.
55% retention with just quizzes & communities. Imagine when we add gamification, AI personalization, and job matching.
Path to 100K Users
Now
500 users
Q2 2026
15K users
Q4 2026
100K users
Product-Market Fit: Early Positive Signals
55% retention + IIT validation + 60-day execution = Ready to scale
From MVP to Market Leader
Aggressive but achievable. Every milestone de-risks the next.
Foundation & Validation
Build the Core
Raising
₹4 Crore
Users
5,000
Retention
50%
Revenue
₹0
Features
8
Key Deliverables
Launch quiz streaks & gamification
Deploy content request system
Run 10 campus championships
Onboard 15 paid creators
AI & Personalization
Intelligence Layer
Users
15,000
Retention
58%
Revenue
₹0
Features
15
Key Deliverables
Launch AI learning roadmaps
Deploy study squads
Performance analytics engine
Expand to 20 campus events
Monetization Engine
Revenue Activation
Users
30,000
Retention
65%
Revenue
₹6L MRR
Features
22
Key Deliverables
Launch ₹499 premium tier
B2B communities for institutions
Career guidance v1
Paid quiz tournaments
Scale & Network Effects
Growth Explosion
Users
60,000
Retention
70%
Revenue
₹20L MRR
Features
28
Key Deliverables
CLIP Score algorithm
Creator marketplace
Advanced career tools
Performance optimization
Career Platform
Complete the Loop
Target
₹15-20 Crore
Users
100,000
Retention
75%
Revenue
₹40L MRR
Features
35
Key Deliverables
Public CLIP scores
AI interview prep
Employer dashboard
International prep
Hiring Platform Alpha
Ultimate Value
Users
150,000
Retention
80%
Revenue
₹60L MRR
Features
40
Key Deliverables
Recruiter dashboard live
5 successful placements
International expansion prep
Series A preparation
User Growth
300x
From 350 to 100K+ in 15 months
Retention Rate
50% → 75%
Industry-leading engagement
MRR Target
₹40L
By Dec 2026 (Seed round)
Milestones, Not Promises
Every quarter has clear metrics. Every metric has a plan. Every plan has been validated with our early users.
Why ScaleUp Wins
We're not competing with one platform. We're building what they all missed.
| Platform | Engaging Content Content that students actually want to consume | Proof of Learning Verified evidence that learning occurred | AI Personalization Adaptive learning paths based on individual needs | Career Outcomes Direct path from learning to employment | Retention Rate Percentage of users active after 30 days |
|---|---|---|---|---|---|
YouTube | N/A | ||||
Unacademy / PhysicsWallah | |||||
N/A | |||||
Duolingo | |||||
ChatGPT | N/A | ||||
ScaleUp Our Solution |
YouTube
Unlimited content, but no learning structure or verification
The Only Complete Solution
Only platform combining social learning + gamification + AI personalization + verified profiles + career outcomes
Social First
Peers teaching peers
Verified Skills
Not just certificates
AI Powered
Personalized paths
Job Ready
Direct placements
Multiple Revenue Streams
Diversified revenue model with 5 streams across B2C and B2B segments
Revenue Distribution
Target MRR
₹50L
By
Q1 2027
B2C Revenue Streams (70%)
Premium Subscriptions
₹499-999/month
40%
of revenue
Paid Quiz Tournaments
₹50-200 entry
20%
of revenue
Creator Marketplace
10% commission
10%
of revenue
B2B Revenue Streams (30%)
Institution Subscriptions
₹1.5-3L/year
20%
of revenue
Hiring Platform
₹1,000-3,000/placement
10%
of revenue
Sustainable & Scalable
Multiple revenue streams ensure stability. B2C drives volume, B2B drives value.
Low CAC
₹250 per user
Quick Payback
6 months
High LTV
₹6,000 per user
Path to Profitability
World-class unit economics with 60:1 LTV:CAC ratio
CAC
per user
vs Byju's ₹2,000+
LTV
per user
24-month avg lifespan
LTV:CAC
ratio
Payback <1 month
Unit Economics Breakdown
CAC
₹200
Campus championships + referrals
10x more efficient than TV ads
ARPU
₹500/month
Premium subscriptions
₹6,000/year per user
Retention
65% Month-2
40% Month-6
Conservative vs Duolingo 70%
Gross Margin
85%+
High margin SaaS model
Low content & infra costs
Break-even
15,000 users
₹75L MRR
Achievable by Q2 2027
Timeline
Month 16-18
Q2 2027
Pre Series B
CAC Efficiency
10x Better
Avg Lifetime
24 Months
Unit Profit
₹11,800
Payback
<1 Month
Path to Break-even
Current Burn
₹20L/mo
Break-even
Q2 2027
At Profit
₹25L/mo
LTV Calculator
₹200
₹500
40%
Calculated LTV
₹3,530
LTV:CAC Ratio = 17.6:1
Gross Margin
85%+
SaaS: 70-80%
Payback Period
<1 month
Good: 12-18 mo
Burn Multiple
0.5x
Good: <2x
Growth Efficiency
1.5x
Good: >1x
Built for Capital Efficiency
Will raise Series B before break-even for international expansion capital
Fast Payback
Under 1 month
Low Burn
₹20L/month
Clear Path
15K users to profit
Building India's Learning OS
Experienced operators who've built products at scale, now solving education
Leadership
Nirpeksh Nandan
Co-founder & CEO
Product , Operations & Strategy
Why We'll Win
Complementary Skills
Product + Growth + Tech perfectly balanced
Domain Expertise
We lived the student journey ourselves
Execution Speed
IIT Bombay validation in 90 days
Capital Discipline
Bootstrapped to 350 users before raising
Advisors
Dr. Kriti Srivastava
Professor, DJ Sanghvi College
AI & Technical Architecture
"Guiding AI roadmap & personalization engine"
Akash Srivastava
South Asia Leader, Deloitte
Strategy & Scale
"Strategic advisor for Series A preparation"
Our Funding Journey
Pre-Seed → Seed → Series A
NOW - Pre-Seed FFF
Currently Raising
₹4 Crore
Q4 2025
5,000 users, 50% retention
Seed Round
Planned
₹15-20 Crore
Dec 2026
100,000 users, ₹40L MRR
Series A
Planned
₹30-40 Crore
Q2-Q3 2027
250,000 users, ₹1 Cr MRR
Three Ways to Engage
1. Join Pre-Seed Now
Milestone-based tranches de-risk investment. Quarterly proof points.
Lowest entry valuation
2. Track for Seed
We'll share quarterly updates. If we hit milestones by Dec 2026, let's talk.
Watch our execution
3. Relationship for Series A
Stay connected for 18 months. Watch us execute.
18-month journey
Let's Build India's Learning OS Together
Connect directly with the founders to discuss partnership, investment, or collaboration
Nirpeksh Nandan
Co-founder & CEO
Product, Ops & Technology
Pratiksha Sinha
Co-founder & CMO
Marketing & Growth
Quick Actions
Location
Bengaluru, India
Available
Mon-Sat, 10AM-7PM IST
Response Time
Within 24 hours